The CORRAL speaker series provides an opportunity for scholars to share and learn about cutting edge research related to the topic of leadership, broadly defined. You are invited to attend CORRAL on Thursday, February 21, 2019 with guest speaker Nathan Novemsky, Professor of Marketing and Psychology, Yale University.
"One Word Can Turn People from Virtue to Vice: The Effect of Self-Identity on Choice"
Many behaviors make people feel good about themselves (e.g. donating to charity, eating healthy foods) or bad about themselves (e.g. binge-watching TV). One key determinant of when people will engage in these behaviors is whether they think they are responsible for their own behavior, versus thinking their situation caused them to do it. This talk will examine whether this attribution to the self versus the situation can be changed. Importantly, this can be done by changing a single word in the description of the behavior. The talk will also explore how long the effects of such word changes persist and how to block them.
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