In this talk, Professor Steffel will share some best practices for effectively and ethically influencing others’ decisions. These principles are based on insights from the behavioral sciences as well as from her own research. She’ll discuss how to choose defaults wisely, leverage defaults with transparency, and protect consumers from exploitation.
Lunch will be provided. Please RSVP here.
Mary Steffel is an assistant professor of marketing at the D’Amore-McKim School of Business and affiliated faculty at the School of Public Policy and Urban Affairs at Northeastern University. She is an academic affiliate on the Office of Evaluation Sciences at the General Services Administration and served as a fellow on the White House Social and Behavioral Sciences Team. She received her Ph.D. in psychology from Princeton University and her Ph.D. in marketing from the University of Florida. She studies how social factors influence judgment and decision making and how to leverage these insights to address substantive problems in the marketing and policy domains.