Better Business: How the B Corp Movement Is Remaking Capitalism


Tuesday, September 29, 2020, 4:30pm to 5:30pm


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CM 929
Better Business: How the B Corp Movement Is Remaking Capitalism
Co-sponsored with the Social Innovation + Change Initiative (SICI) at HKS.

4:30-5:30 P.M.
Register Today
Join us in welcoming Cornell University Samuel C. Johnson Professor in Sustainable Global Enterprise and Social Innovation and Change Initiative (SICI) at HKS faculty affiliate, Christopher Marquis, as he details a new corporate ethos—one that argues that businesses can only truly thrive when they benefit everyone who is affected by their operations.

Informed by over a decade of research and animated by interviews with the B Corp movement’s founders and leading figures, Marquis will share the history of B Corporations and the origins of its certifying organization, B Lab. Since 2007, they have spearheaded a rigorous evaluation and certification of corporate performance whereby success is not just judged on earnings, but also on contribution to society and the environment. They helped define a new, threefold bottom line: people, planet, and profits. Just over a decade later, the list of B corporations has grown to include over 3,000 well-known brands like Danone, Athleta, Patagonia, Allbirds, Kickstarter, and Ben & Jerry’s.
* RSVP by 12:00 PM ET on Tuesday, September 29

Christopher Marquis is the Samuel C. Johnson Professor in Sustainable Global Enterprise at Cornell University. His research focuses on how businesses are creating a more resilient and sustainable capitalism by focusing on the elusive triple bottom line of environmental, social and financial performance. Prior to joining Cornell, he worked for 10 years at Harvard Business School where he developed an award-winning course on social entrepreneurship. He is also the author of more than 20 peer reviewed academic articles and over 50 Harvard business cases on sustainable business. He lives in New York City.
This event is open to HKS students, faculty, and staff. The session will be recorded, and may be posted to YouTube and/or CPL's social media channels. Attendees must register for this event using the registration link above. Persons with disabilities who wish to request accommodation or who have questions about access, please contact in advance of the session.