The Role of Brand in the Nonprofit Sector

Citation:

Kylander, Nathalie, and Christopher Stone. “The Role of Brand in the Nonprofit Sector.” Stanford Social Innovation Review (2012): 36-41.

Abstract:

Many nonprofits continue to use their brands primarily as a fund- raising tool, but a growing number of nonprofits are developing a broader and more strategic approach, managing their brands to create greater social impact and tighter organizational cohesion. 

Publisher's Version

Last updated on 05/04/2016